Corgi 438

Notes

We are pleased to offer for sale this rare find once more.

Light sprinkling of marks only.
A little explanation of the history of this particular promotional item from the original owner:

" In 1975, Quaker Oats introduced a new cereal aimed at children called ‘Quake Up’. As part of the marketing of the cereal, they offered to give away a free Corgi ‘Tarzan’ Land Rover model to anyone who sent a stamped addressed envelope to a PO Box in Lancashire. The model itself was the basic metallic green whizzwheels 438 Land Rover with zebra stripes (from the Daktari & Longleat models), but no canopy, spare wheel, tow bar, bonnet spike or box. The models were purchased in bulk by Quaker from Corgi and simply returned in the envelope to the applicants. If the envelope was too small, the packers would cut it up and paste it to a simple mail away box. The cereal was not popular and the offer was quickly withdrawn. A year later, Corgi released an ‘official’ Tarzan Land Rover in Gift St 36B using the new, larger 1/36 casting plus figures, animals, and a scenic panorama.

This example was purchased from a toy fair some 15 years ago. It was either mailed like this to someone who took up the offer (in the stamped addressed envelope which was discarded) or left over at the packaging site. Either way, it is unplayed-with. I have another in a similar box (with stamps) posted to my address in 1975, when I enjoyed receiving the free model but didn’t find the cereal to my taste."

Includes the (assumed) original plain buff box and for interest, also included is a photocopy of the accompanying leaflet.

Rare to come to the market place.